Modules:

• Introduction to Digital Marketing
• Website and Content Strategy
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Email Marketing and Automation
• Digital Marketing Analytics and Strategy

Course Outcome:

Upon completing this course, participants will:

• Gain a strong foundation in digital marketing concepts, strategy, and key channels.
• Develop expertise in website planning, content strategy, SEO, PPC advertising, social media marketing, and email marketing.
• Master digital marketing analytics, KPIs, and data interpretation for effective ROI measurement.
• Be well-prepared for international work experiences through the IWEO session, enhancing global adaptability and perspectives within the digital marketing field.